Marketing

[stattohogg2020]

Wouldn't it make sense to be able to choose a base airport for a general marketing campaign, so that a campaign for around your base airport/city, would be for a specifice base?

[NZelenkova]

So the current smallest marketing area is "my base and nearby cities" because realistically some passengers are going to drive or take public transit even a long way if it's still an overall shorter journey time than air transportation. People might also decide local transportation is inadequate or that your specific base in a large city is too crowded and too delayed. Thus they might choose you in your secondary airport but you are still competing with the overall demand of whichever city and the surrounding area. In some countries there are also feeder airlines that might pick people up in isolated places and funnel them into major airports which could further complicate things.