ticket prices

[lord voldemort]

does ticket prices affect load factor or frequency affects load factor?? increasing prices will reduce load factor???

[LemonButt]

Yes to all of the above.  Increasing prices will reduce load factor by very little unless it is significantly higher than the suggested prices and there is significant competition, so often you can raise prices by 20%+ without seeing much of a load factor hit if you have no competition and there is ample demand.