Route marketing

[[SC] - King Kong]

Hello, another question

What is the benefit of route marketing. As I'm flying on a heavy served route but have the most frequencies, however; I fly turboprops and jets mixed while competition is only flying jets.

Does it make any sense to advert these routes (my backbone) specifically? and so, how much does it gain.

My RI is 100 for information.

thnx

[Sami]

Route marketing helps you to gain the 100 RI faster, but once it reaches 100 it has no practical use so far.

[[SC] - King Kong]

Thats a pitty. Since it would be a nice way to bring the route under attention with the travelling public

Thanks anyway, time to cancel those campaigns

[Sami]

Yes, something that way would be perhaps planned in the future.

[RushmoreAir]

Yes, something that way would be perhaps planned in the future.

Perhaps adjusting RI so that it won't go above XX% without route specific marketing?

[knutm1980]

And flying a concorde will make it even more attractive! A feature most likely discussed before? 

But this sounds like a good feature..It might be impossible to program the ryanair marketing sort..get into tabloids with ridicolous statements. Or is it?