SOUTHERN STAR Takes to the Streets of Melbourne

[AndrewM]

FOR IMMEDIATE RELEASE
Melbourne, Australia — 1987

SOUTHERN STAR Airlines today announced the launch of a new tram advertising partnership in Melbourne, with a fully branded SOUTHERN STAR tram now operating across the city's iconic network.

The striking tram, featuring SOUTHERN STAR's distinctive livery, seven-point Federation Star emblem, and signature aviation imagery, has entered service on one of Melbourne's busiest routes, bringing the airline's presence directly to the streets of Victoria's capital.

The campaign blends two proud transport traditions — aviation and tramways — connecting Southern Star's growing jet network with Melbourne's everyday commuters.

"Our aircraft carry passengers across the country," a Southern Star spokesperson said. "Now, our brand will travel alongside Melburnians on their daily journeys. It's a natural fit — reliable transport, strong heritage, and a forward-looking spirit."

The tram features:

• Southern Star's signature navy and gold colour scheme
• The white seven-point Federation Star
• Aircraft imagery reflecting the airline's Boeing 737-200 Advanced fleet
• The tagline: 'Your Star in the Sky'

The initiative forms part of SOUTHERN STAR's broader marketing programme as the airline expands its jet operations and strengthens its presence in key domestic markets.

By partnering with Melbourne's tram network — one of the largest in the world — Southern Star aims to reinforce brand recognition while celebrating the shared history of Australian transport innovation.

Commuters are encouraged to keep an eye out for the Southern Star tram in service across the city.
About SOUTHERN STAR Airlines
SOUTHERN STAR Airlines is an Australian carrier committed to safe, dependable service and sustainable, profitable growth. With a modernising fleet and a strong focus on customer experience, Southern Star continues to connect communities across the nation.