Rebrand?

[Eurowings]

I'm getting a bit bored and feel my airline name is a bit dated... Doe's rebranding bring along any other benefits? Route/Company image or have an effect on LF?

[Tha_Ape]

Nope, nothing. Just a new name.
However, even if useless, it sometimes looks very good on the paper. Mostly for self-satisfaction, though.