So CI and RI (Differences for Load Capacity of a route) Help

[DaRealWAZY]

CI (Company Image) and RI (Route Image).

So on BW 1 my CI is around 35 (will go up faster that I made a bigger increase in marketing) how does CI affect loads compared to RI

Like with a higher CI can your new routes pick up LF% faster or start with a higher LF% than compared to having a low CI?

and RI goes up via marketing and just running a route and goes up according to flight punctuality as well as just running the route for a long time if I am correct.

Does RI go up faster if say I have 20 planes flying the same a - b destination 20 times a week compared to if I fly that route with 1 plane per week each plane goes that route once per day? Also does RI go up faster if I have planes running that route multiple times per day like my routes to Canberra with one plane going there twice a day and I have another 4 flights to Canberra on each day of the week.

The reason I ask is I need this information for some of my routes for marketing, like if my route to melbourne that is flown by 5 planes on around 8 flights per day by myself if the RI goes up faster than my route to Avalon in melbourne then I don't need to spend much money or any money on my melboure route but I can also figure out how much money I need to spend on marketing for a new route based on how many flights I fly there per day etc.

Last CI if it reaches 100 and I stop marketing does the CI go down?

[qunow]

CI (Company Image) and RI (Route Image).

So on BW 1 my CI is around 35 (will go up faster that I made a bigger increase in marketing) how does CI affect loads compared to RI

I believe the main effect is when the route have competitor, the company with higher CI would be able to attract a bit more passengers fly on them.

Like with a higher CI can your new routes pick up LF% faster or start with a higher LF% than compared to having a low CI?

I don't think there are visible effect on the rate RI changes from CI.

and RI goes up via marketing and just running a route and goes up according to flight punctuality as well as just running the route for a long time if I am correct.

Basically

Does RI go up faster if say I have 20 planes flying the same a - b destination 20 times a week compared to if I fly that route with 1 plane per week each plane goes that route once per day? Also does RI go up faster if I have planes running that route multiple times per day like my routes to Canberra with one plane going there twice a day and I have another 4 flights to Canberra on each day of the week.

I believe flying the route daily would make RI grow faster than less than daily, but I haven't tried what will happen with frequency more than daily.

The reason I ask is I need this information for some of my routes for marketing, like if my route to melbourne that is flown by 5 planes on around 8 flights per day by myself if the RI goes up faster than my route to Avalon in melbourne then I don't need to spend much money or any money on my melboure route but I can also figure out how much money I need to spend on marketing for a new route based on how many flights I fly there per day etc.

Generally speaking you don't really need to market individual flight, just let the route image grow up by itself as time pass.

Last CI if it reaches 100 and I stop marketing does the CI go down?

yes it will