RI27%, LF38% is little small, but not really alarming. But try to aim first for easy LF : short route with 200 demand where you put one single 50-seater. Once it's full, put more 50-seaters(adapt numbers to your base choices). That's the thing to do for first flights, to be profitable quickly.
Thats what I originally wanted to do, but most of the lines are around the 20-40 range, and the ones that weren't already had their supply exceeding demand.
When your RI is low, especially when first starting a route, you generally can only sell about 20-30% of the total demand of the route, no matter how many flights you pile on it. Looking at your GW3 airline, I see that you've basically filled demand with the 4 routes that you're flying, so that means you should expect your loads to be in the 30-40% range and then it will climb from there over the course of about a game year. When you start that way, it can take several to six months for your airline to become profitable, so hopefully you've got the cash to withstand that. Another thing of note is that you have 2 planes across 2 fleet types - that introduces a good bit of overhead that you simply can't support with 2 planes flying and will keep you from making a profit sooner (if not at all).
Generally, when you're starting out, you'll want to look for routes that have little competition yet enough demand that you can fly 1-2x per day and stay under 50% of demand so you can pull yourself out of the starting hole faster. I.e. a 300 demand route with a single 737-700 should give you 80-90% loads within a game month or so.
For marketing, you'll just have to play with it. Keep in mind that CI changes slowly over time, so it takes time. I think Newspapers + Billboards + internet at a lower level is fine to start with, and you add more as you can afford to and/or need to. If you plan on purely a short haul operation, there's really not much need to go beyond a CI of 40 or 50.
As for airplane choice, you can't sublease the plane.
CPT is also a bit of a low demand and challenging base to start the big game world learning process.
I think I see my issue. I assumed that since the demand was ~80 and my supply would be 120, that my LF would be around 60% or so, but it seems that was the wrong assumption. So LF only goes to the 70-90 range quickly when the demand exceeds supply, since 3 of my route's supply doesn't exceed demand and they are at that range already.
As for your comment about the different fleet types, I agree, but my hand was forced on that issue. As you said CPT has low demand (Which I didn't realized when I picked the airport), so basically all the other routes that had more than 100 pax were completely supplied, I barely found the few short routes that I did, so I had to start looking for mid-haul which means a different fleet group of planes. I think I may have made a mistake with choosing CPT
. I usually go for CAI, since it's relatively easy, but the catch is everybody wants it, so it already had 2 airlines based there when I joined GW3. Since City-based demand hasn't been implemented yet, it means that mostly people go for the well known airports, and what that's list is exhausted, there's really not much else to pick from that can form a good profit.
All that being said though, I am making profit, so I'm fine absorbing a bit of loss if the LF will increase over time. Tbh, I only added that extra route to the plane because it's an int. long-haul and I didn't want to leave it with a big spot of empty space in the schedule, so I stuck the only short route that I could find.
I think my next step right now is going to do 2 things:
1) Get a couple 737-200 and try and aim for all the 30-50 pax flights that I can find, so I can bolster the profit of that type without too much additional cost.
2) Start looking at some intl. long haul, maybe around the 5k NM range.
Btw, when they say fleet group, doesn't it mean any variation within that number? So for example, are the 737-200 and the 737-700 part of the "737" fleet group? Or did I understand that wrong?