Market Share Have Any Advantage?

Started by 737Capt, June 16, 2012, 05:33:18 PM

737Capt

Are there any advantages to having a higher market share at your base airport than your competitors?  Does it increase demand on your routes?  How about having the majority of market share on a particular route?

Jona L.

Quote from: 737Capt on June 16, 2012, 05:33:18 PM
Are there any advantages to having a higher market share at your base airport than your competitors?  Does it increase demand on your routes?  How about having the majority of market share on a particular route?

It is vice versa ;)

The market share represents the percentage of passengers using the airport being transported by the individual companies.
So, if you have a 20% MS, you carried 20% of the outgoing passengers at the airport.

Basically this is to determine, who is biggest/strongest airline at an airport.

schro

Quote from: 737Capt on June 16, 2012, 05:33:18 PM
Are there any advantages to having a higher market share at your base airport than your competitors?  Does it increase demand on your routes?  How about having the majority of market share on a particular route?

Marketshare does not have an impact on passenger distribution from what I can tell. The S-curve is not modeled :-).

swiftus27

^^^ what he said.  It is the total number of pax flown divided by the number of pax you flew.   Merely an output of data and no more.