Company image going down

[Absolutis]

My company image started going down right after I leased a new aircraft. This aircraft isn't very much older than my first one, just some 2 years. So what else could cause it and/or could that still cause it, and what should i do, start advertising?

[schro]

You need to do general advertising to increase CI. If you don't, it will gradually fall into the negatives.

Flying older planes doesn't really impact CI. Missing maint will  though...

[Absolutis]

Yeah, but the new aircraft is in pretty much as good condition as the previous. About equal number of flight time/landings, a bit of difference in age and condition etc. so i cannot really figure out what caused the plummet. If flying only 1 old aircraft (and nothing else) impacts CI less than flying 2 old aircraft, then it should be changed.

[alexgv1]

Whats the condition of the aircraft? Technical failures may effect your CI if you have a bad on time performance.

I suggest it's worth taking at least a minimal general marketing campaign.

[Karl]

I usually only contract a one or two month general campaign.  If I let the campaign end (like over a real world night), I notice my company image goes down.  Shortly after starting a new campaign, my image goes up a point or two.

[alexgv1]

Yes you want to have a permanent campaign, the effects of the marketing wear off the second the campaign ends. If you want marketing to have a permanent effect on your CI then you should have a permanent campaign to keep the CI up at the level achieved. I suggest spending no more than 5% of your revenue on marketing.

[Absolutis]

I have a permament campaign (spending 109 000, 10 % of my income) but my company image is still going down. All my a/c have a condition of ~92 %

[Infinity]

What is your on time record? Flight cancellations? This affects the CI very badly if it is too high.

[Absolutis]

Punctuality 96 %, delays average 1 min. No flight cancellations lately

[RushmoreAir]

Staff on strike?

[Absolutis]

Nope. Lower morale with middle level management but no, no strikes. Also some delays due to lack of staff.