Airline image problems

[Horizon22]

I've been at school and i've just come back to find my company image is negative  Infact its -12.9. I've looked over everything and can find no reason why it could possibly be so slow considering i haven't changed anything. I've had a couple of cancellations but other than that it just seem svery weird. All my specific route images are at 6 and rising. Could someone explain this?? Thanks.

[Jps]

How many cancellations have you had? In overal, there shouldn't be more than maybe 5% of your flights cancelled...
Also, how old are the aircraft you are flying and what's their condition (if below 60%, it's bad).
Do you have any marketing campaigns going on?

[Horizon22]

Yes i have marketing going on.
Aircraft condition has randomly just dropped to 59% (it was above 60 a couple of mins ago )
1/14 have been cancelled.

Maybe a good time for a B check?

[Jps]

Yeah, if you have money for it, definately do a B check!

[Horizon22]

Can't atm, end of month is coming.
Extra maintanenace is hopelessly expensive and long 

[Echoco]

i try to not get any aircraft below 80% condition and even then i always do a checks until they're atleast 90% before I fly. Its expensive but its safer on the long run.