How much to spend on marketing - Company Image ( CI )

[ag321796]

From what I understand, the costs to raise the company image (CI) consistently and effectively:


- 5 to 20 in CI

2 campaigns "My base country" one in Billboard and another in Newspapers

- Between 20 - 30

3 campaigns in "My base country" each one in only one location (billboards or newspapers)

- Between 30 - 40

4 campaigns in "My base country" each one in only one location (billboards or newspapers)

- Between 40 - 50

5 campaigns in "My base country" each one in only one location (billboards or newspapers)




But I got 50 of CI and I can't raise for 3 weeks my image.
I'm spending 50% more than I spent to get this point.

Could someone complete what I wrote (or even correct it) from 50 to 100 in CI?

And when you get 100 of CI, you need to keep spending a lot on marketing or a moderate amount is enough to not let the image reduce?


Note: The data reported are for a company with not very old aircrafts and with low delays and flight cancellations.

[Jona L.]

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