Worth running a route campaign if route has already got 100% route image?

[stevenf]

Hi Guys,

Is it worth running a route marketing campaign if the route has already got 100% route image?

[alexgv1]

Hi Steven.

No it is not worth using route specific advertising once the route image is 100%. It will not go back down as long as you fly the route.

In fact, more often than not route marketing is not worth the costs and a lot of players don't bother with it at all (it gets so expensive as the airline gets bigger).

I'd say the only time you need it is when you're flying on a route with competition and low RI is giving the competitor an advantage over you.

Hope this helps.

[schro]

No.

[JonesyUK]

As Alex said, don't use it full stop. It's simply not worth the cost, even with competition