Best way to up company image?

[UAL3422]

Hey there,

After going bankrupt three times, I finally found a niche and i'm making a steady income. My company image opened around 6, but it has been slowly decreasing. Jan 02 1993 showed 5, Jan 09 1993 showed 3, Jan 16 1993 showed 2, Jan 23 1993 showed 1, and currently, Jan 25 1993, it's showing 1.65. Considering I just finished off paying my loan, i'm a little low on cash, but I have 3 marketing campaigns running right now- a general started on the 1st of the year 1993 running for 4 months through newspapers and radio, and a route specific for the roundtrip of my EWR-ORD route in the papers, also for 4 months started same time. Considering the load factors never got better on that route, and my company image is going down, these marketing campaigns don't seem to be working.

Am I doing something wrong? Is there a better way to do these things without a huge heap of cash being given away? What is the best possible way to up the company image?

[Zabuti]

hi

do you have decent flight delays ratio ? (your punctuality must exceed 80%) ?

Do you also make sure that your prices are not exaggerated ?

Furthermore, which marketing campaign do you run ?

Ready to help

[Sigma]

There's only 1 way to raise company image -- spend money on Marketing.

That's it.

If it's going down, you're not spending enough.  Simple as that.

And never, ever spend money on Route Marketing.  It's an utter waste of cash.  You'll get to an RI of 100 just by flying it at least 6 times per week.  Spending money on RI just gets you to 100 faster, but it is only a TINY bit faster.  You'll spend huge sums of cash for nothing.

[UAL3422]

There's only 1 way to raise company image -- spend money on Marketing.

That's it.

If it's going down, you're not spending enough.  Simple as that.

And never, ever spend money on Route Marketing.  It's an utter waste of cash.  You'll get to an RI of 100 just by flying it at least 6 times per week.  Spending money on RI just gets you to 100 faster, but it is only a TINY bit faster.  You'll spend huge sums of cash for nothing.

Checking this morning, it seems to be going up again... Feb 15 1993 is showing a 4.71 CI. I told you what i'm spending on ads, that's not enough? and should I just flat out cancel the RI campaigns?

hi

do you have decent flight delays ratio ? (your punctuality must exceed 80%) ?

Do you also make sure that your prices are not exaggerated ?

Furthermore, which marketing campaign do you run ?

Ready to help

Punctuality's currently at 50% right now, average delay of 19 minutes, more than half of the delay minutes caused by scheduling. I've also had 4 cancellations, 2 due to scheduling, 2 due to tech prob with aircraft. (I'm running 2 used 27-2s, and a DHC-6.)

Prices are not exaggerated- in fact, I lowered them by 7% from the default price the other day.

[Sigma]

Checking this morning, it seems to be going up again... Feb 15 1993 is showing a 4.71 CI. I told you what i'm spending on ads, that's not enough? and should I just flat out cancel the RI campaigns?

There are things that make it go down, nothing but money makes it go up.  It's possible you corrected some problem that was making it go down, but it'll never increase on its own beyond whatever baseline your spending has established.  Whether what you're spending is "enough" or not depends on a lot of variables, but getting your CI to 100 or even 90 could have marketing be your single largest expense, and with some business models (those using small planes to many destinations) it  will be completely impossible to afford to get to 100 -- so it can get really expensive.  I wrote up a couple of decent posts on how it all works here:  https://www.airwaysim.com/forum/index.php/topic,18435.0.html

[UAL3422]

There are things that make it go down, nothing but money makes it go up.  It's possible you corrected some problem that was making it go down, but it'll never increase on its own beyond whatever baseline your spending has established.  Whether what you're spending is "enough" or not depends on a lot of variables, but getting your CI to 100 or even 90 could have marketing be your single largest expense, and with some business models (those using small planes to many destinations) it  will be completely impossible to afford to get to 100 -- so it can get really expensive.  I wrote up a couple of decent posts on how it all works here:  https://www.airwaysim.com/forum/index.php/topic,18435.0.html

I'm sure one problem was corrected... my negative income. xD I don't know what else could have changed it, but whatevs. I'll sit on this for awhile and see what happens. Maybe in a little while i'll ad another 27 to the picture. =)


Thanks for that link, Sigma- great stuff, very informative. I'll be sure to use some of that in my next actions when working on CI. (Just the next day, Feb 16 1993, my CI is really jumping- 5.47 CI now!)