Plummeting Company Image

[MattDell]

My CI had been increasing steadily since the beginning of MT2 up to ~23%.  As of yesterday, it has begun plummeting and is currently down to 17%.

I know the factors are "delays, incidents and accidents" and "the age and condition of your aircraft fleet."  The only thing I can think of is that I recently purchased two 18-19 year old aircraft with around 64-67% condition.  In addition, these aircraft have caused around 3 cancelled flights in the past week (out of around 15 per aircraft).


So, what is causing the most damage here?  The age?  The condition?  The cancellations?

There isn't much I can do about the age, but I could take them out of rotation and refurb them to 75%+ condition and limit the cancellations.  I basically want to nip this in the bud before it affects the rest of my planes/routes.  How far down will my CI go like this?

[raptorva]

condition of the aircraft is a big factor. My 18y/o 732's were originally causing lots of delays and cancellations due to their condition being in the 60% range. Now they are 80% range and CI has been increasing since

[schro]

I'd suggest refurbing to at least 80%, 85 if you can afford it. That should fix you right up.

You may also need to add more marketing dollars, as there's a point where your initial campaign(s) don't cut it and yoru CI actually starts tailing off, but it shouldn't be as dramatic as you describe.

[MattDell]

Yep, keeping your planes in good condition seems to do the trick!  80% looks to be the magic number.

-Matt

[DenisG]

Jipp, and I also noticed that our personell in the relevant departments does not contain a good morale, if you fly those older planes, like I do too. You may also consider adding a few people to those departments.
Denis