Question on C checks and route image

[jumbo Mouse]

Dear Sami and those in the know..

Can I please inquire the following

(1)What happens if you dont do your "c" checks, do you eventually get a fine, and/or a crash???  How long after do you see adverse affects.(I am however doing c checks, but i think a fellow airline out of my base most problably cannot afford too!
(2) If you have a route image of 100%, does more advertising help if your getting polverized on a route no matter how low you drop you price.


If there is previous reference to these questions could you please send the link

Regards
Jm

[swiftus27]

Regarding (1)

1.  No crashes.
2.  You get a decent fine.
3.  Your CI drops a ton (almost too much imho).

Up to a point, you can go into the red and your C checks will still be done.  That is up to a point.  Afterwards, the bank wont let you deficit spend.

Regarding (2)

No.  Don't advertise a route once RI is 100.  It will change nothing.

[jumbo Mouse]

Great

thanx for the info, appreciate

JM