Ticket Price too low of a factor

[swiftus27]

It seems as if pax take too many other considerations into mind when they decide to fly. 

For instance, I am flying new A320s with standard seats to KMSP from KCLE with a ticket price of $35.  My planes are only 30-35% full.   My RI is 100 and CI is 50.  Honestly I find it kind of lame that for me to get a higher CI I have to advertise worldwide when 95% of my flights are within the USA. 

I think that pax really should look at price more than they already do.

[Sami]

The advertising campaign terms "local, regonal, country, world" are just to describe the size of the campaign. Company image is a global companywide variable and does not take into account if you would only fly from Alaska to Greenland (or somewhere else remote or local)

[swiftus27]

Oh, and they like smaller planes way too much.  My CRJ is 95% full while the A320 is 35%.  Same price.

[Talentz]

You dont have to advertise "world wide" to get a higher CI. Its just more effective.

You can have 3x Continent campaigns and still have near 100 CI. Its about how much % you spend compared to your income and size of airline.


A 100k base city campaign will not rise your CI as fast as a 100k world wide campaign. But a 300k base city will rise faster then a 100k world wide because your spending more of a % of your income on Advertising.

Also, its easier to fill a 50 seater then a 130 seater. Right? This is more so the reason when you have over capacity on a given route. The smaller aircraft fill first (sorted by time of flight) and whatever is left goes to the bigger aircraft.

Which game is this btw?



Talentz