Company image

[Vanquo]

My company image won't go above 50 and I can't figure out why. I added $110k to my marketing budget and it still hasn't gone up. Can anyone please look at my airline stats and figure out what's keeping me from 60?

[cannimed]

What is the marketing spending in relation to your revenues in % ?

[Vanquo]

6.3 Mil revenue / 312k marketing. I increased it from 200k to 300k per week and it still hasn't budged an inch over 50 image. Makes me think spending more won't help.

[Vanquo]

Ok so I basically doubled my marketing offer and it is going up tantalizingly slowly...I think it's taken about a game month or two to go from 50 to 51 image. but hopefully I'll be stealing customers through marketing prowess before long.

[Kazari]

I usually spend between 7 and 9 percent on marketing until I get it to 90. It takes a long time.

[knobbygb]

The question you should is is if you really need your CI to go above 50. There is very little benefit unless you're a huge airline in a super-cut-throat situation. If you're airline is doing OK and your load factors are good it's almost certainly a waste of money.

As others have said, it can take a 7% to 10% spend to reach even 90 and more to get to 100. You've already found out how expensive that can be and you'll find that you'll probably stall at 90 anyway and have to increase by ANOTHER 50% to go from 90 to 100.

When you are a lot bigger you'll find marketing can be reduced, as a percentage of revenue - NOT as an absolute amount though. My 600 a/c airline is at 90 CI with a 1.4% spend and I know I need to increase that to around 2.5% to hit 100. That will be an increase from $6M to around $15M per week for me.

Oh, one thing - I'd recommend not double-posting on here. It's not really good forum-etiquette and anyway, very few people read these posts and I'm sure we read all of them so it's pointless.

[groundbum2]

bear in mind a high CI doesn't necessarily mean more passengers. You only really need a CI that's higher than the person you're competing against, and even then it's marginal in affecting how many passengers choose you instead of your competitor. Far better to spend money on a new plane and more slots than marketing. It's different once you get big and am in a fierce fight at EGLL, KLAX, RJTT etc. Then a high CI will get you a few more passengers and deny them to your competition.

Credit rating is linked to CI. Certain rating, such as AAA, can only be achieved with a high CI. So you could have a zillion dollars in the bank and a billion dollars a week profit but with a CI of 10 you're not going to be AAA credit rated. But who cares with a squillion dollars in the bank? 

[Vanquo]

The question you should is is if you really need your CI to go above 50. There is very little benefit unless you're a huge airline in a super-cut-throat situation. If you're airline is doing OK and your load factors are good it's almost certainly a waste of money.

As others have said, it can take a 7% to 10% spend to reach even 90 and more to get to 100. You've already found out how expensive that can be and you'll find that you'll probably stall at 90 anyway and have to increase by ANOTHER 50% to go from 90 to 100.

When you are a lot bigger you'll find marketing can be reduced, as a percentage of revenue - NOT as an absolute amount though. My 600 a/c airline is at 90 CI with a 1.4% spend and I know I need to increase that to around 2.5% to hit 100. That will be an increase from $6M to around $15M per week for me.

Oh, one thing - I'd recommend not double-posting on here. It's not really good forum-etiquette and anyway, very few people read these posts and I'm sure we read all of them so it's pointless.

Players not in The Age of Flight presumably don't read this forum so I posted in General for the benefit of the general player base.