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Author Topic: Company image decreasing  (Read 615 times)

Ryan2233

  • Former member
Company image decreasing
« on: June 23, 2018, 09:08:35 PM »
I'm running 2 large campaigns but it's going down. It's at 15.9 right now. WHy?

Offline Cedric3108

  • Members
  • Posts: 224

The person who likes this post:
Re: Company image decreasing
« Reply #1 on: June 23, 2018, 10:04:08 PM »
Usually high cancellation rates and/or bad maintenance condition of your aircraft and/or staff strikes are the causes.

Also what kind of marketing are you running? Route specific marketing only has a small effect on CI, but usually running one permanent general nation-wide campaign like billboard and newspapers plus a city campaign with radio ads should at least keep keep you above 30 CI if all other parts of your airline are well managed.

Cheers,
Cedric

Ryan2233

  • Former member
Re: Company image decreasing
« Reply #2 on: June 23, 2018, 10:23:09 PM »
I'm running 2 general campaigns on everything

Offline Cedric3108

  • Members
  • Posts: 224
Re: Company image decreasing
« Reply #3 on: June 24, 2018, 08:04:28 AM »
hard to diagnose from here, maybe get a mentor and have him look at it

Offline gazzz0x2z

  • Members
  • Posts: 4464
Re: Company image decreasing
« Reply #4 on: June 25, 2018, 07:08:05 AM »
A very small company should be able to reach 50 with proper marketing(i.e. around 10% of expenses). I guess you're at this - or above.

The killers for CI  are :
  • cancellations : are your turn around times long enough?
  • cancellations : are your planes above 85% condition?
  • penalties : are your planes properly maintained(A & B checks)?
  • strikes : is your staff above 50 morale and is morale going up?

 

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