Company image decreasing

[Ryan2233]

I'm running 2 large campaigns but it's going down. It's at 15.9 right now. WHy?

[Cedric3108]

Usually high cancellation rates and/or bad maintenance condition of your aircraft and/or staff strikes are the causes.

Also what kind of marketing are you running? Route specific marketing only has a small effect on CI, but usually running one permanent general nation-wide campaign like billboard and newspapers plus a city campaign with radio ads should at least keep keep you above 30 CI if all other parts of your airline are well managed.

Cheers,
Cedric

[Ryan2233]

I'm running 2 general campaigns on everything

[Cedric3108]

hard to diagnose from here, maybe get a mentor and have him look at it

[gazzz0x2z]

A very small company should be able to reach 50 with proper marketing(i.e. around 10% of expenses). I guess you're at this - or above.

The killers for CI  are :

• cancellations : are your turn around times long enough?
• cancellations : are your planes above 85% condition?
• penalties : are your planes properly maintained(A & B checks)?
• strikes : is your staff above 50 morale and is morale going up?