What if we had a game where there was only one kind of plane to fly -- so we competed on factors other than that?
Everyone has to use a 737 or Dash-8.
Our business acumen would be the deciding factor -- types of seats, amount for advertising, fares, etc. -- rather than ones passengers consider that are plane-based, like speed, stops, etc.
I think it would create a different set of strategies and we would see different results.
You'd need to absolutely flood the used market with that plane, of course.