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[Meicci]

As I yesterday started as a regional airline, this thing came into my mind..

Why can't there be three different CI numbers, your home country, your base continent, and the whole world. In my case, I'm based in Malaysia, and I wan't to fly only domestic flights.

So, for example, if I start marketing program in my home country, my home country CI rises. In real world this affects too, because I don't think that small regional airlines from Asia are popular in Europe because they have some billboards in Asia?

There could be even more deep system, having every country their own CI's, but I think that ain't so important..

[Jps]

+1

This would help local airlines against huge international airlines, when the local airline would have a higher CI in that country, or the international airline would have to spend a lot more on marketing for every  country.

This is also true in real world; many prefer local airlines over the others.

[JumboShrimp]

There could be even more deep system, having every country their own CI's, but I think that ain't so important..

Or every airport.  Just like we have Route Image, we could have CI for a particular airport...  And you would (somehow) target the airports you are flying into only...

[Meicci]

Or every airport.  Just like we have Route Image, we could have CI for a particular airport...  And you would (somehow) target the airports you are flying into only...

We'll, that has one problem. Would that work in real world? No. Airlines don't market themselves only at the airports Of course the marketing is targeted to those who aren't even thinking about flying, people at the airport have already decided.

[JumboShrimp]

We'll, that has one problem. Would that work in real world? No. Airlines don't market themselves only at the airports Of course the marketing is targeted to those who aren't even thinking about flying, people at the airport have already decided.

Well, we don't have a concept of a city or a geographical area (yet), so airport is the closest proxy for that.  As far as advertising, airlines do definitely target a specific geographical area.  A regional airline that, for example, never flies to New York City would not advertising on NYC TV, radio stations, newspapers, billboards...

[Ansettaddict123]

+1

Great Idea!
As already mentioned this would do wonders for making local airlines more competitive!

[Branmuffin]

Well, we don't have a concept of a city or a geographical area (yet), so airport is the closest proxy for that.  As far as advertising, airlines do definitely target a specific geographical area.  A regional airline that, for example, never flies to New York City would not advertising on NYC TV, radio stations, newspapers, billboards...

Sure we do! Home country/region (EU, for example).  Tie the 'local' CI into the region you are allowed to build hubs in, and have a second 'worldwide' CI.  Of course, the marketing options would have to be tweaked a bit.