Unrealistick marketing ?

[[ATA] Sunbao]

Just sitting and looking on my marketing figures, and thinking how realistic is it that an airline with 32 planes already now are spending around 4 million dollars a week at marketing ? no realistic at all.

[mtnlion]

You are the CEO, you can spend 0$ for marketing if you want... 

[[ATA] Sunbao]

You are the CEO, you can spend 0$ for marketing if you want... 

Off course but that will not raise my ci

[mtnlion]

But then it's not unrealistic if you set it so high yourself! I've successful airline in MT#2 with 160 airplanes and CI of 100 and I'm spending 6,5 million/week and probably could squeeze the marketing costs to 6 million without hurting the CI. It's all about finding the right balance.

[[ATA] Sunbao]

But then it's not unrealistic if you set it so high yourself! I've successful airline in MT#2 with 160 airplanes and CI of 100 and I'm spending 6,5 million/week and probably could squeeze the marketing costs to 6 million without hurting the CI. It's all about finding the right balance.

If we look at this game no, but if we look at the big picture, it should take many years before a company is forced to use so many money on it, but i have to if i not want to have low ci compared to others.

The ci is infact the problem, i think it should take many many years to get near an ci rating around 100 but it is allmost only up to how many money you are using for marketing.

[Sami]

As said, it's entirely up to your decision on how much money you can put to it. And it's not relevant to the size or age of the company; a new company can spend tens of millions if they wish but of course it does not make any sense.