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Author Topic: Marketing  (Read 2128 times)

Online Cornishman

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Re: Marketing
« Reply #20 on: July 06, 2019, 10:28:33 AM »
Shortcomings of Marketing and CI in AWS

 complexity without purpose

Sums it up perfectly. Nothing remotely realistic about this system. When one airline has a CI of 100% and a competitor has one of 30% on a LH route and there is often little difference in the pax % achieved by the two airlines who use similar sized aircraft - that makes a mockery of the system in my pov.

Offline gazzz0x2z

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Re: Marketing
« Reply #21 on: July 06, 2019, 12:21:31 PM »
Not in mine. I'm not selling more tickets with more CI - but I price them higher.

The effect is limited, but I did measure it enough times to agree with the common knowledge : the best level of marketing expenses is 5 to 10% of your total expenses. Below that, your overall profit is smaller(unless you're so big that you're at 100% anyways).

Offline DanDan

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Re: Marketing
« Reply #22 on: July 08, 2019, 07:31:43 AM »
i am not saying that CI doesnt have an impact. i am saying that the way marketing and CI correlate is rubbish.


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