Around what company image/route image should I start raising ticket prices

[sirvalkyerie]

Took a few airlines to get things going but my third attempt and I seem to be trending to the right direction. Didn't bankrupt myself right away. My losses are thinning each week as my company image rises. Selling more tickets, I think when I get to ~80% or so pax capacity on my routes I'll be firmly in the green.

Do I wait until that point to start raising my prices? Do I stay aggressively priced until my pax capacity is that high or is there a company image/route image total I should target before raising prices?

[gazzz0x2z]

Aggressive priceing is nearly never a good idea. From scratch, you can price at standard +4%. And then, when LF is over 90/95%, raise prices again.

[sirvalkyerie]

Oh damn. Okay. I was following the manual and stuff. So I guess I'll raise prices to the suggested amounts right now then.

[gazzz0x2z]

Oh damn. Okay. I was following the manual and stuff. So I guess I'll raise prices to the suggested amounts right now then.

One day, I'll have to post a clean version of my own personal starting guide. The manual is definitively outdated.

[hjp766]

One day, I'll have to post a clean version of my own personal starting guide. The manual is definitively outdated.

Could I trouble you for that guide.

Plus a million thanks about pricing. My current attempt might just be savable having gone for default pricing rather than price gouging as I understood the manual to mean.

Thank you