Route Image

[Mika875]

Just a question I have opened routes and despite putting. Number of flights onto a route it doesn't improve the route image any differently whether I put one aircraft on or 100. Why is it now so difficult to boost load factors even when you're a solo on a route???

[Sami]

Route Image grows at a constant pace when the route is being flown, regardless of the daily frequency.

The RI growth can be accelerated with route-specific marketing campaigns.

[Mika875]

That's all well and good but a route where say you have a daily 700 pax demand and put on a 200 seat aircraft daily should you be getting more than 25% load factors?

[groundbum2]

that depends on a lot of things
- CI
- RI
- ticket price
- tech stops
- "attractiveness" of aircraft assigned (concorde more attractive than Yak42 etc)
- "too small"
- time of departure/arrival
- flight time
- seat comfort
- other stuff I've probably forgotten

;-) Simon