Demand doesn't match actual passengers flying

[ykim89]

I have few routes where demand is far greater than the supply. But whenever I fly this routes I get 20-50 LF. I lowered prices down to $40, and LF doesn't change. What's wrong?

[groundbum2]

could be 100 things. It might be best to look in the forums for the following topics, as it is likely to be a combination of all of them
1) time of departure arrival, pax like 0600-2100 best
2) tech stops - pax hate them
3) high density seating - pax hate them over medium distance
4) prices - not as important as you'd think. I'd put it back to default+4%
5) company image CI. Doesn't really need to be high, but negative will impact LF massively
6) route image. starts at 0 and climbs to 100 over a year. Low RI means not many people know about the route. Use marketing to up it

Maybe ask for a mentor

Simon