Market a route before you start flying

[caanaghem]

Is it possible to market a route, leta say 1 month before you plan to start flying it or will the RI stay at 0?
Dont feel rich enough to experiment :

[wilian.souza2]

No, you can only market a route one after you create it. And RI will only grow while you're flying that route, whether you market it or not.

[Slaten]

So what's the benefit of marketing a route if your RI grows regardless?

[Mort]

So what's the benefit of marketing a route if your RI grows regardless?

It increases the rate that RI grows.