How I see it: When you've already scheduled a flight for every hour and there is still demand to be met, then there is nothing else you can do other than
schedule more flights in between. I'm not sure there is a penalty at all other than the system not counting them as separate flights when allocating demand. If demand is very high, and you cannot or do not want to schedule larger aircraft, then that would be the only option.
I'm doing it on the HKG-TPE air bridge. On such short routes, turn around times are paramount, so I think it's more efficient to stick to smaller aircraft at 30min intervals
instead of 60min with wide-bodies. I could be wrong though

Mike