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Author Topic: CI won't increase  (Read 608 times)

Offline timematoom

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CI won't increase
« on: August 24, 2017, 03:44:01 AM »
I invested heavily in marketing, using all media to promote worldwide. After it reach 70 it starts to drop, not increasing anymore. What could I do?

Offline dagwood

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Re: CI won't increase
« Reply #1 on: August 24, 2017, 11:51:33 AM »
what is the total percent of the media spend to your total operating revenue?

are you running the maximum number of marketing campaigns you are allowed? (both general and route)

Offline 48days

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Re: CI won't increase
« Reply #2 on: August 24, 2017, 01:44:00 PM »
Also, don't forget other factors that might be affecting it.  If you have a lot of delays and cancellations those will put negative pressure on your CI

Offline timematoom

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Re: CI won't increase
« Reply #3 on: August 24, 2017, 03:55:27 PM »
I spend around 15% of my expenses on marketing (roughly 10% of my revenue), select everything in worldwide and continent. Every route I fly image is over 65 so I promote new route that is about to be flying.  Punctuality is around 92-95%

Offline gazzz0x2z

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Re: CI won't increase
« Reply #4 on: August 24, 2017, 04:46:47 PM »
Which means you are too small to expect any better right now. You can't ba at 100, or even at 90, when you're not a big company. Grow, and when the proportion of your marketing expenses go down, then rise it again.


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