CI won't increase

[timematoom]

I invested heavily in marketing, using all media to promote worldwide. After it reach 70 it starts to drop, not increasing anymore. What could I do?

[dagwood]

what is the total percent of the media spend to your total operating revenue?

are you running the maximum number of marketing campaigns you are allowed? (both general and route)

[48days]

Also, don't forget other factors that might be affecting it.  If you have a lot of delays and cancellations those will put negative pressure on your CI

[timematoom]

I spend around 15% of my expenses on marketing (roughly 10% of my revenue), select everything in worldwide and continent. Every route I fly image is over 65 so I promote new route that is about to be flying.  Punctuality is around 92-95%

[gazzz0x2z]

Which means you are too small to expect any better right now. You can't ba at 100, or even at 90, when you're not a big company. Grow, and when the proportion of your marketing expenses go down, then rise it again.