Advertising/Marketing

[rettir]

In game #1, I am spending $261,072 a week on permanent base country advertising. My weekly total operating revenue is ~$2,200,000.

My company image increased to 40.43 and now is declining [currently 37.36].

Did the company image overshoot & is now declining to what it should be regarding my advertising budget. Or is there another reason ?

[Jona L.]

Most likely your profits increased.

CI is calculated on cash spent on marketing vs. profit of the airline.

Negative factors for CI can be:

- large amount of delayed flights
- large amount of canceled flights
- staff strikes
- MX-penalties (missed checks)

[rettir]

"Most likely your profits increased."

Yes that's it. Just had a dip in profits & company image increased.