Route image and marketing question

[redraven]

What exactly does marketing a specific route do?  Does it increase the route image?  Does it increase the LF?  Does it do anything if the route image is already at 100?

[Dazwalsh]

you can cancel route marketing when image hits 100, all marketing does is help rise the route image quicker, and of course your load factors quicker. as long as you keep flying the route the image will not go down