How do I get my route image up?

Started by Atlantische Zeiler, June 15, 2012, 12:55:29 AM

Atlantische Zeiler

I just realized I posted this under Announcements) My newest long-haul route is from Taipei to Montreal on a 747-400. My load factors are around 30-40%, and my route image is 18. How do I get these up?

Thanks.

knutm1980

Quote from: Tennessee63 on June 15, 2012, 12:55:29 AM
I just realized I posted this under Announcements) My newest long-haul route is from Taipei to Montreal on a 747-400. My load factors are around 30-40%, and my route image is 18. How do I get these up?

Thanks.

Whats your company image? route image can be raised through specific marketing campaigns..but popular opinion here says its not needed. LF increases with CI, and of course..are you providing too many seats for the route? You wont create passengers out of thin air simply by providing seats, but this is needless to say. If there is competition on the route, I see that as the only reason to raise the route image. It grows automatically by simply flying the route. Hope this helps.