Marketing: Route Specific campaign

[Matthew Freeman]

Hello I was wondering when is a good time to end a route specific marketing campaign? I have a new plane arriving in two weeks time and I would like to open a new route and use a route specific marketing campaign to spur interest in the route.

Thanks
Oh Canada

[slither360]

As soon as possible.

You should never start a route specific campaign, they are a waste of money)

[GEnx]

I agree with Cactus to the extent that you should refrain from this kind of marketing when operating a small airline. However, sometimes route specific campaigns can prove to be very useful, especially when competing against others having a low RI on a particularly lucrative route (HKG-TPE, HND-CTS, etc.). Naturally, this is assuming the airline in question is quite well established.

[slither360]

I agree with Cactus to the extent that you should refrain from this kind of marketing when operating a small airline. However, sometimes route specific campaigns can prove to be very useful, especially when competing against others having a low RI on a particularly lucrative route (HKG-TPE, HND-CTS, etc.). Naturally, this is assuming the airline in question is quite well established.

And since the people that ask these questions are generally newbies who aren't going to have a well established airline, I prefer to go with the simple explanation, don't use it.

You're right though.

[Matthew Freeman]

Ok thank you guys for the help I appreciate it