Something about marketing I don't understand

[Ilyushin]

Why do marketing campaigns have to be bigger/more expensive when your airline grows? I don't get it. What changes about the 'FLY AEROFLIGHT AND GET A FREE PEANUT ON-BOARD!' message on the radio, or on the newspaper, whatever, whenever you make new routes/buy new airplanes?...

[swiftus27]

wait, we get free peanuts?

[Ilyushin]

Yes, so fly AeroFlight.

[d2031k]

The marketing increases as you add destinations. 

If you start a new flight somewhere then advertising has to be implemented in the new destination, otherwise no-one will buy your peanuts

[Ilyushin]

Isn't that what Route specific campaigns do, and not the General campaigns?...

[d2031k]

The best info is probably in this thread

https://www.airwaysim.com/forum/index.php/topic,22682.0.html

[DenisG]

Generally your marketing staff expands over-exponentially as your company grows; e.g. the miles & more programs, which consume a huge part of administrative work only to keep the customers in the database. Analysis and reports that become more complicated as to when you have 10 destinations in your network. Hence, marketing is surely not reduced to what you see on TV or hear on radio, but inhibits a huge workload to determine clear targets and then create camaigns based on these. E.g. a whole-saler catalogue going to 90,000 business clients, compending 12,000 products will take 4 months of work and around 8 full time staff, plus general costs for design, print, mailing, CRM, etc. - so you will quickly end up with a total of 250,000 EUR. Just an example.

Denis

[Ilyushin]

Alright, that is clear enough, thanks for taking your time.