CI - 90 and beyond ?

[Riger]

Hello all,

Just a quickie, I have managed to get my CI to 90, and am keeping it there right now.

90 seems to present some form of barrier that conventional means cannot get me past.

Any ideas on how to push the last 10 points?  Preferably from those who have already.

Best Regards

Richard

[Sami]

MMM - more marketing money

[Riger]

OK, I'll run a second full campaign..... 

Here goes.

[Sigma]

It does take a fair chunk more money to get over that hurdle.  But once there, you'll never have to touch the budget again.

[Talentz]

Yes. 100 CI takes alot of money to get too. I want to say almost 25% of your weekly income. But once your there, it drops down to around 18% or so.

Though unless you have a real need to be at 100, 90 will do just fine.



Talentz

[Sigma]

Yes. 100 CI takes alot of money to get too. I want to say almost 25% of your weekly income. But once your there, it drops down to around 18% or so.

Though unless you have a real need to be at 100, 90 will do just fine.



Talentz

The % depends entirely on the number and density of the routes you fly.  When I was the #1 carrier by flying to a lot of smaller locations, it was over 30% of my income to get to 100CI.  This game though, I've got 100% demand coverage of many routes over 1000/day and some over 2000, so I'm considerably more dense -- more pax on a fraction of the number of routes.  Now I can maintain 100CI on a budget of about $14M on an income of $300M -- or a mere 5% of my income.

[Talentz]

Yeah. It seems to vary by routes. Though Im not sure if it has always been that way. For my airline in EC, its just over 25%. But then I fly alot of 1x daily routes.

Come to think of it, most of my airlines have required well above 20%... most be my base strategy.


Talentz

[MunMaRu]

The marketing campaigns is very expensive!