It has always been my understanding that company image is based on spend not how many campaigns etc. Is that true? I've recently consolidated 5 campaigns down to 2, although spending approx 200,000 or so more, hoping to get from 90 closer to 100. However, even though I was spending more my company image started dropping. I then added an extra few hundred thousand to marketing to hopefully bring it back to 90 or higher however after a day or so my company image is still dropping.
Is this normal or have I mucked up some how?
Summary:
Condensed 5 campaigns into 2, but spending hundreds of thousands more, yet company image now dropping.
Still dropping after adding extra hundreds of thousands.
Multiple campains are more efficient than fewer more expensive ones. Its not only the $ amount.
Quote from: cannimed on May 30, 2026, 06:36:24 PMMultiple campains are more efficient than fewer more expensive ones. Its not only the $ amount.
Can this be confirmed Sami? I've read multiple forum posts over the years saying its only the spend amount that matters.
Quote from: tycoon on May 31, 2026, 11:54:41 PMCan this be confirmed Sami? I've read multiple forum posts over the years saying its only the spend amount that matters.
It depends a bit.
But as a general big picture rule, yes, put up two $500k campaigns rather than one $1mil.