Group will cease Donga HOP operations, and reduce workforce and passenger capacity as it adapts to the new travel reality-------------------------------------------------------------------------
The Donga Group today announces a corporate restructuring in response to the continued impact of the changing on the aviation market.
As part of this initiative, the Donga HOP brand will be phased out, and all operations will be consolidated under a single, unified Donga Airlines identity.
This strategic move marks a new chapter for the airline, aimed at strengthening brand clarity, operational efficiency, and long-term competitiveness in an increasingly dynamic global aviation market.
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The brand integration is closely aligned with Donga Airlines' broader fleet restructuring strategy. Aircraft previously operated under Donga HOP will be progressively harmonized into the mainline fleet framework, supporting a more efficient and coherent aircraft portfolio.
This unified fleet strategy allows Donga Airlines to:
- Reduce training and maintenance complexity
- Improve fleet utilization across short-haul, medium-haul, and long-haul operations
- Deploy aircraft more flexibly in response to market demand
The airline remains committed to operating modern, fuel-efficient aircraft while maintaining the flexibility required to serve both high-frequency domestic routes and long-haul international markets.
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Over its 18 years, Donga HOP has earned a well-deserved reputation for excellence, thanks to its outstanding service and distinct hospitality, delivered by a remarkable team.
The integration of Donga HOP into Donga Airlines represents a decisive step toward building a stronger, simpler, and more resilient airline. By operating under a single brand and streamlined structure, Donga Airlines is better positioned to pursue sustainable growth while maintaining high standards of safety, service, and operational excellence.
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Together, we fly toward the future.Donga Airline