I just started the new beginner's world, I haven't done anything different than I have in previous games. For whatever reason, I cannot stop losing company image I'm at negative 16 right now. I even started the most expensive marketing campaign, I'm still losing image. Please help a newbie out.
Generally this down to either (1) delays, (2) strikes or (3) ramp checks. To check (1) have a look at the "flights" "delay" menu. Any cancellations over 2% will affect your CI. Some cancellations and delays are inevitable, delays, weather etc. Don't worry too much about aircraft condition. if you have 60% aircraft condition do a series of cheap B checks one after another to get to 95% condition. Far cheaper than a single C check.
Good luck! Simon
Lack of staff, too. If you have not set automatic staff hire and purchased new planes but forgot to hire staff manually, your CI goes south quickly.