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📰 Press Release – July 22, 1991
Copenhagen, Denmark

Danish Airways Acquired by Norwegian Investor – Rebranded as "Nordavind"
A powerful new force is taking shape in Nordic aviation. Today, Danish Airways officially announces its acquisition by Norwegian entrepreneur Torvald Hansen, and with it, a complete transformation under the new name: Nordavind.

"We're honoring our Danish legacy while building a new Nordic future," Hansen stated during today's press event at Copenhagen Airport. "Nordavind is more than a brand — it's a promise to connect the North, both near and far."

✈️ Farewell to the Past, Focus on the Future
As part of the transition, Nordavind is beginning the phased retirement of its legacy fleet, including the Douglas DC-8-72 and McDonnell Douglas DC-9 aircraft.

"These aircraft served us faithfully through decades of Danish aviation history," said Fleet Director Jakob Lindholm. "But to meet the demands of the 1990s and beyond, we are investing in a more unified and modern fleet."

🛫 Introducing the Next Generation Fleet
Nordavind will build its future around five aircraft types, chosen for flexibility, range, and passenger comfort:

• Airbus A320 & A321 – Ideal for short and medium-haul routes across Europe
• Airbus A330 & A340 – Positioned for intercontinental expansion and premium service
• Embraer EMB-120 Brasilia – Perfectly suited for frequent regional flights and short runways

Deliveries of new Airbus aircraft will begin shortly, while DC-8 and DC-9 aircraft will be fully phased out by 1997.

🌍 Copenhagen at the Core
Nordavind will retain Copenhagen Airport (CPH) as its central hub, with strategic bases in Billund, Aalborg, Aarhus, and Vágar (Faroe Islands) — ensuring strong domestic coverage while building capacity for long-haul growth.

🎨 A New Look for the North
The new Nordavind visual identity features:

• Midnight blue fuselage undersides – symbolizing Nordic skies
• Bright white upper fuselage – evoking winter clarity
• Dynamic red wave elements – capturing the spirit and motion of the wind
• Tail emblem – a stylized red wind symbol, bold and forward-moving

"We wanted a visual identity that feels both modern and grounded in Nordic tradition," said Brand Director Camilla Sørensen.

👥 Executive Team Leading the Way

• Torvald Hansen – CEO & Owner
• Camilla Sørensen – Director of Brand & Communications
• Jakob Lindholm – Director of Fleet Operations
• Sigrid Møller – Chief Commercial Officer
• Erik Thomsen – Head of Cabin Services
• Annika Nyberg – Head of People & Culture

This experienced leadership team will guide Nordavind through its next chapter — one focused on sustainability, regional pride, and global connectivity.

"By 1997, Nordavind will be flying one of the youngest and most versatile fleets in Northern Europe," Hansen concluded. "Our passengers will notice the difference — and so will the skies."

Media Contact:
Signe Løkke, Media Relations
📞 +45 88 44 22 11
📧 press@nordavind.com
📍 Copenhagen Airport, Denmark

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