I'm running 2 large campaigns but it's going down. It's at 15.9 right now. WHy?
Usually high cancellation rates and/or bad maintenance condition of your aircraft and/or staff strikes are the causes.
Also what kind of marketing are you running? Route specific marketing only has a small effect on CI, but usually running one permanent general nation-wide campaign like billboard and newspapers plus a city campaign with radio ads should at least keep keep you above 30 CI if all other parts of your airline are well managed.
Cheers,
Cedric
I'm running 2 general campaigns on everything
hard to diagnose from here, maybe get a mentor and have him look at it
A very small company should be able to reach 50 with proper marketing(i.e. around 10% of expenses). I guess you're at this - or above.
The killers for CI are :
- cancellations : are your turn around times long enough?
- cancellations : are your planes above 85% condition?
- penalties : are your planes properly maintained(A & B checks)?
- strikes : is your staff above 50 morale and is morale going up?