In game #1, I am spending $261,072 a week on permanent base country advertising. My weekly total operating revenue is ~$2,200,000.
My company image increased to 40.43 and now is declining [currently 37.36].
Did the company image overshoot & is now declining to what it should be regarding my advertising budget. Or is there another reason ?
Most likely your profits increased.
CI is calculated on cash spent on marketing vs. profit of the airline.
Negative factors for CI can be:
- large amount of delayed flights
- large amount of canceled flights
- staff strikes
- MX-penalties (missed checks)
"Most likely your profits increased."
Yes that's it. Just had a dip in profits & company image increased.