So, I have been spending 2 mil/week on general advertising. 1 mil in my country base and 1 mil in whole world, but my company image is stuck at 19. Is there something wrong?
Give it time. Your airline is 70 days old. I have an airline in the same game world 5 years in with good marketing a large relatively young fleet and a well established route system. My CI is hovering around 60 and has been SLOWLY but steadily creeping up. It doesn't move fast so you have to be patient.
Quote from: wolfsbourger on May 10, 2015, 01:34:03 PM
So, I have been spending 2 mil/week on general advertising. 1 mil in my country base and 1 mil in whole world, but my company image is stuck at 19. Is there something wrong?
Why 2 separate advertising? Do it all under 1 advertising campaign, which is the whole world, this will of course include your home country, unless you're on some other world, maybe the moon? ;D ;D
Quote from: London_Rick on May 12, 2015, 03:13:08 PM
Why 2 separate advertising? Do it all under 1 advertising campaign, which is the whole world, this will of course include your home country, unless you're on some other world, maybe the moon? ;D ;D
Well I thought that CI increases further if you spend more money on it. With 5 worldwide ad campaigns your CI should be higher than just 1 worldwide ad campaign since you spend up to 5 times the money... or isn't that true?