Hiya,
Just a quick question. Does dropping prices actually boost the load factors in any way? As ive noticed on some routes ive cut prices by 20% and makes no difference. Would it affect LF if I reset prices as im looking to boost the profit margains as I spend a fair bit on marketing
Many Thanks,
Ben :)
It has little to no effect. You may have an edge on a route with competition, but that has to be calculated on a case to case base. On a route with no competition, charging anything but the default price yields no gain.