From what I understand, the costs to raise the company image (CI) consistently and effectively:
- 5 to 20 in CI
2 campaigns "My base country" one in Billboard and another in Newspapers
- Between 20 - 30
3 campaigns in "My base country" each one in only one location (billboards or newspapers)
- Between 30 - 40
4 campaigns in "My base country" each one in only one location (billboards or newspapers)
- Between 40 - 50
5 campaigns in "My base country" each one in only one location (billboards or newspapers)
But I got 50 of CI and I can't raise for 3 weeks my image.
I'm spending 50% more than I spent to get this point.
Could someone complete what I wrote (or even correct it) from 50 to 100 in CI?
And when you get 100 of CI, you need to keep spending a lot on marketing or a moderate amount is enough to not let the image reduce?
Note: The data reported are for a company with not very old aircrafts and with low delays and flight cancellations.
Information to be found in either of the FAQs/guides ;)