A few days ago (real time), my CI reached the +50 level. Now it doesn't improve anymore. Despite big general marketing expenses. (1 million dollar / week = 7 % ticket income). I also have some route specific campaigns, but these kind of marketing doesn't seem to be important as I read on this forum.
Load factors are good: +85%
Only a few cancellations and no long delays.
Credit rating: B
Average fleet age: about 10 years, some brand new jets included.
Fleet in good condition: +/- 90%
What should I do to improve my CI?
To get it any higher you will have to increase the money you spend on marketing.
The only thing that increases CI is money. As your CI grows it will slow and eventually stop. This means you need to spend more money if you want your CI to continue growing any more. As you get higher and higher it takes signficantly more money to get a little higher. To get from 90 to 100 takes an order of magnitude more money than it takes to get from 20-30.
thanks!
On that basis, I know it's almost an impossible question to answer because of all the different factors involved but what would be considered a good level of CI after 1 game year, 2 game years, 3 game years etc?? It would just be interesting to know what I should be hoping to achieve and give me an idea whether I'm doing OK or completely out of touch.
It depends on what kind of business you are running. And what your competition does.
My usual airline, a smallish local jet operator with ~10-30 planes, works out just fine with CI 20-40. If you plan to dominate the world then aim for 80+.
Well, one of the few competitor figures you can see is their CI. All you really want is a higher CI than your competition. If you have none on the routes you mostly fly, then a low CI of 20-30 will do you just fine. If you've got someone with a CI of 80-100 on most of your routes then you're going to need to go all the way too.