Hello I was wondering when is a good time to end a route specific marketing campaign? I have a new plane arriving in two weeks time and I would like to open a new route and use a route specific marketing campaign to spur interest in the route.
Thanks
Oh Canada :)
As soon as possible.
You should never start a route specific campaign, they are a waste of money)
I agree with Cactus to the extent that you should refrain from this kind of marketing when operating a small airline. However, sometimes route specific campaigns can prove to be very useful, especially when competing against others having a low RI on a particularly lucrative route (HKG-TPE, HND-CTS, etc.). Naturally, this is assuming the airline in question is quite well established.
Quote from: Quinoky on May 25, 2011, 09:33:41 PM
I agree with Cactus to the extent that you should refrain from this kind of marketing when operating a small airline. However, sometimes route specific campaigns can prove to be very useful, especially when competing against others having a low RI on a particularly lucrative route (HKG-TPE, HND-CTS, etc.). Naturally, this is assuming the airline in question is quite well established.
And since the people that ask these questions are generally newbies who aren't going to have a well established airline, I prefer to go with the simple explanation, don't use it.
You're right though.
Ok thank you guys for the help I appreciate it :)