I created a number of routes out of LCY on the same day using the same aircraft, some I put marketing campaigns on, some I did not. Now 2 AI weeks later they have all grown to 18 from 4, regardless of whether they have a campaign on them or not. so my question is, does route marketing really work in this sim or am I just wasting my money?
Rob
I never use it... too much effort for little benefit :)
It might really work if you advertise on TV... but I guess that will be a waste of $$ ::)
Well I´ve always used it and I`ve noticed that it actually works. Routes which didn´t had route marketing had lower route image than those with marketing.
Quote from: Kim on June 26, 2010, 08:24:37 AM
Well I´ve always used it and I`ve noticed that it actually works. Routes which didn´t had route marketing had lower route image than those with marketing.
Sure. It does
something. For about 2 game-weeks.
So for the cost of tens of thousands of dollars, even tens-of-millions later in the game since the amount you pay scales by the number of routes you have for some weird reason, you get to an RI of 100 a mere
few hours before someone who spent $0.
There is absolutely ZERO reason to spend money on RI. None. Zip. Zilch. You will ALWAYS get to an RI of 100 simply by flying the route regularly. Spending money on RI,
loads of money, only helps you get there just a marginal little tiny bit faster.
Anyways, It wouldn't matter if it got you there 100 times faster, the cost isn't worth it because of the way for formula scales by your airlines size. Right now it would cost me $1.5M/wk to setup a full route marketing plan for a single route no matter how big or small it is. That's a staggering load of cash, and several
times the profit I'd earn on the route even if the marketing plan was guaranteed to fill my plane 100%. So even if the RI spend actually did increase my RI rate substantially it still would still be a staggeringly huge waste of cash. Additionally, RI just isn't that important anyway (outside of the very initial beginning of the game when CI is low), so there's no reason to spend money on it even if it were a faster route to an RI of 100 and costs were reasonable.
Frankly, as sami has said that the whole idea of RI and route marketing isn't working as intended, the 'feature' should just be turned off as it's only one more thing that's making the game harder for newer players who, by evidence of how often the subject comes up, are often falling into the "trap" of spending a fair percentage of their money on Route Marketing for nothing, while more experienced players know better than to spend money on it, giving them a rather substantial advantage if there's a lot of money being spent there.