Does anyone know if routes grow given marketing etc? I am assuming the answer is yes.
For example if I started flying to a small airport with say a load of 100passengers/day, over time given a good service, will it potentially grow to 200, 300 etc given my service and marketing?
Check the route demand. That's how many passengers you can potentially get. With 100% route image and somewhat low prices, you could get around 150% of that number.
The base route demand itself also grows after time (changes every year also).
THanks - the second part of your post was what I was getting at - so given time the route demand *may* grow.