If a route image is at 100, is it unnecessary to run a marketing campain on that particular route? If this is the case, what can i do to increase the passenger rate on these routes? Have a company image of about 55.
Not a route-specific marketing campaign, no. But try to improve your CI. It and fare changes (as well as making sure your flights are during prime time) will do the most to help you now.
no need for more route specific marketing, but general marketing and newer aircraft will help your company image, for overall load factor increase you could also decrease your prices, but if you have no competition i'd just up your general marketing.
hope this helps good luck :)