is all you need? I tried an experiment. I was under the impression that I needed route specific campaigns constantly for the same routes I'd been flying for some time. I just discovered that my routes stayed intact for quite awhile before LF's dropped a bit and then I added a short (1 month) route specific campaign and up went the LF's again. Only used TV and newspaper campaign that time. Anyone else have this experience? I'm starting to realize I don't need a 6 month route specific campaign. (Better late than never). I guess I'm a late bloomer. ::)
After your RI is 100 route specific campaigns should do nothing...