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Online Airline Management Simulation
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Author Topic: Marketing and CI  (Read 122 times)

Offline caanaghem

  • Members
  • Posts: 13
Marketing and CI
« on: April 15, 2019, 03:08:29 PM »
Hello!
I've started this game a few weeks ago and start to get the hang of things. I've just completed my second full year and checked the finances.

I had an operating revenue of 1 709 157 122 USD with -1 415 146 593 USD in operating expenses. Of the expenses I can see that I spent ~200 million in marketing during the year.

My company image hovers around the 70 mark and starting to fade so I probably need to spend even more to keep it up.

How important is CI and how much of my operating budget should be spent on marketing? (current number is 8.4% which is as much as my net profit)




Offline gazzz0x2z

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  • Posts: 3584
Re: Marketing and CI
« Reply #1 on: April 16, 2019, 05:40:41 AM »
Between 5% and 10% of your expenses.

 

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